Features

Feature flagging

Define which segments get access to in-app features using the Velvet API.

Paywalls and gates
Experimentation
Premium features
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Simple API
Integrations
CSV export
product
Define segments
ENGINEERING
Call the API
GROWTH
Set actions

Create customer segments

Decide which segments of your customer list you want to target with feature flags. Choose from one of our pre-defined templates, or create your own filters.

New customers: Joined in the last 30 days, have not subscribed
Likely to churn: Have not been active in the last 30 days
Reactivation: Cancelled subscription in last 30 days

Now you'll be able to access those segment names using the API.

Feature flagging with the API

Identify a user in your app, then use the API to show or hide features based on their segments.

New customers:

The first time they land inside your app, show a quick tour of your app.

Likely to churn:

Give them 30-day access to a new paid feature.

Reactivation:

Show them a modal offering 30% off their next month's subscription.

These are just examples. You'll be able to define your own segments and actions.

make it personal

Segment your customer list and take action.

Try Velvet for free

Let's make it personal.

Campaigns
Automated flows

Send email, SMS, or push notification campaigns to each user segment.

Features
Feature flagging

Define which segments get access to in-app features using the Velvet API.

Offerings
Pricing & offerings

Surface personalized pricing, offerings, or promotions for each user segment.

FAQs

Q & A

Who is this built for?
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Do I need an engineer?
What integrations do you support?
How do I use the API?