Feature flagging
Define which segments get access to in-app features using the Velvet API.
Create customer segments
Decide which segments of your customer list you want to target with feature flags. Choose from one of our pre-defined templates, or create your own filters.
New customers: Joined in the last 30 days, have not subscribed
Likely to churn: Have not been active in the last 30 days
Reactivation: Cancelled subscription in last 30 days
Now you'll be able to access those segment names using the API.
Feature flagging with the API
Identify a user in your app, then use the API to show or hide features based on their segments.
New customers:
The first time they land inside your app, show a quick tour of your app.
Likely to churn:
Give them 30-day access to a new paid feature.
Reactivation:
Show them a modal offering 30% off their next month's subscription.
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These are just examples. You'll be able to define your own segments and actions.
Let's make it personal.
Automated flows
Send email, SMS, or push notification campaigns to each user segment.
Feature flagging
Define which segments get access to in-app features using the Velvet API.
Pricing & offerings
Surface personalized pricing, offerings, or promotions for each user segment.
Q & A
